My other place is favorite for three reasons. As all important stairs combines aesthetics and functionality, thus, gives a feeling of weightlessness comparable to the (fantastic) facade, this time by two equally opposing concepts: transparency on a railing and the reflection in the other, however, the effect of enlargement of the space is to sit and admire it. The first is the spiral staircase that reach different levels intended for the prêt-à-porter, with the most varied collection of Dior (shoes, perfumes, jewelry, bags…) for the Femme, all elegantly distributed with the due harmonization of tones in different walls and furniture. If I did not say it, the opening of the building was on 20 June, and, if I have not said you, I have two places which, undoubtedly, will impress you. Also had to do with the arrangement and choice of interior decoration, where the decorations shine with their own light: woods, lacquers, leather, unique fabrics… He was who decided to greet us with a sculpture of Lee Bul. When you enter in the building, you can see the hand of the other great architect of the design in this great work, Peter Marino, whose experience includes houses as Chanel, Loewe and Louis Vuitton among others. The construction is distributed in six floors, with an art gallery, a lounge VIP (where make presentations), and, as a pleasant surprise, two plants unique to the Dior Homme collection, obviously, I took note of what I need to buy. The second, represented by a sullen and rectangular volume, of which comes the first, merging ideas in a subtle and elegant, as the House of fashion would. The first represented by the shades of white of the façade and its different provisions in layers of metal and glass, together with the asymmetry (parts of the building that not saved spatial relationship between them) of its exterior. Thus, the construction is clearly separated in two volumes, which reflect two ideas clear and antagonistic: the lightness and the absoluteness. The architect, of the old school, was not only based on his professional experience, also he got involved with the art of sewing, scrutinizing with interest for find the idea I wanted to express. The design of the building was conducted by the famed Christian de Portzamparc, in whose career has a Pritzker Prize from 1994 (not-so-distant). So, with the wind in favor, Dior decided to embark on this new adventure that involves the completion of the last (for now) brand boutique. The outcomes accompany the company in the first half of this year, and with this new incursion anyone doubts their growth in the Asian market. A building that weaves the Haute Couture with the architecture and who dares with new challenges, such as, for example, the merger of three different materials in the creation of a fantastic facade that lights up the street from the end more opposed (if you think it is true, I was pleasantly surprised). This district has been transformed in the commitment of the French brand by the market of South Korea. Recently I was invited (of course) to the opening of the Maison of Dior in Seoul, specifically in the luxurious Cheongdam Dong District. Hi, how affects the maximum expression of the luxury to the architecture? Or, expressed in another way, can we understand the architecture without the luxury? If you ask to your tireless «search engine» of materials and construction systems, Rodolfo (I, of course), sure that he would tell you something witty and disturbing, as, for example, «asks Dior!» Seam in the outside, seam in the inside, not could have been erected a best Mansion in Seoul for the luxury brand by excellence.
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